This is the new emerging reality of live or stored content that is tailored to the specific needs of the market, made to make people wactch more and more, ad infinitum. Internet gives the freedom to the consumer to see what he/she wants, when he/she wants, where he/she wants and on whatever device. For any TV player, the doors to the future are tightly shut without the technical competence and right partners to provide these much needed solutions.
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